It started for me on facebook, with a few friends posting  the link. Then came the likes, the comments, the re-sharing.

Whether you think it’s real or not, funny or not, there’s one thing you can’t deny: it’s viral.

I got a link from someecards.

Anderson Cooper mentioned it.

People I know that have never been to Austin are begging for Alamo Drafthouse to open near them.

Right now, the video is close to 100,000 on youtube, which I’ve seen isn’t a perfect representation of hits, meaning it’s even more popular than that.

What an awesome use of social media to capture an audience and get people talking (just don’t do it during a movie).

What do you think? Love it? Or pure cheese?

PS – as always you can click on pictures to enlarge.

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And then it was Saturday. KD and I took our time getting downtown and ate before catching just the last song by Oh Land at the BV showcase, which made me wish I’d seen more Oh Land. Outside was free drinks, shades, and the band !!! (chk chk chk) which I thought was new but actually got together in 1996. Nic Offer is a super fun party in and of himself, dancing around in his hot shorts. Loved it.

!!! (taken with my phone)

Today was the day of super great photos, that made me wish I had taken a lot more photos. I finally have a nice camera and got the settings worked out. I should have been given a press badge on the spot, even my phone camera was doing better than the dudes with 1,000 lbs. of equipment that they kept bumping into people with (I mean, come on, really, there were people outside at this show with SATCHELS and LEATHER BRIEFCASES, what do you HAVE in there?!?!).

We moved over to the East Side but Mess with Texas was a hot mess, so we went back to Shangri la and happened to catch the Black Lips before eating dinner and heading to the Polyvinyl Showcase. The band Yip Deceiver is a side project for of Montreal’s Davey Pierce. Loved loved loved them. Good stuff. The next band was the worst band I’d ever seen at any SXSW ever, then there was Casiokids, a favorite from last year, that somehow was less engaging than I remember.

Yip Deciever

CasioKids

We headed over to Emo’s and saw FM Belfast, which turned in to a crazy party of the super fun-nest times. I also caught the tail end of Neon Trees, which most people at SXSW wouldn’t be impressed with much, but seeing as they are Mormons from Utah it was cute to check them off the list!

FM Belfast

BEST OF TIMES: FM Belfast and Yip Deciever

WORST OF TIMES: We went to bed before 4am!

Tweet(s) from that day:

Just saw !!! and now I’ll be picturing you all in short shorts all day#sxsw

Comments: Sitting in the road arguing with JS about the merits of Mumford and Sons and Kanye West is something I will always remember. It is the people you share the SXSW experience that make it perfect, and seeing my old friends and meeting KD’s new friends every year are the best part of the festival to me. I am so lucky to be able to go back for this each year. Look at this post. I mean, it must SUCK to be this bad at something where the whole idea is standing around drinking, having fun, and finding out about new music. We used to do the wait in line big deal parties, now we do the showcases. It’s been so neat to evolve into someone with a semblance of what to do (in my case more like who to follow). Thanks to everyone that each year makes this trip the highlight of my spring!

PS – as always you can click on pictures to enlarge.

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Friday comes in such a sneak attack and you realize SXSW is going by too quickly. I need more free stuff! Beer! Music! Fun! Dancing time! Friday was also the morning of the UT basketball game. My trip to Austin is short and I try to fit a little of everything in – the game was a perfect way to kick off the day. A little BBQ and a Bloody Mary with WB, and we were ready to head back in to the madness.

We walked through 6th again, which every time just set me off and got me all excited. Talk about quality people watching. We popped in Brooklyn Vegan for a quick drink, not even able to make it to the back showcase, so then we headed to Club Deville for the rhapsody music showcase. WB and I met up with AC and some friends to take in Glasser, Deerhunter, Kurt Vile, Small Black, and Ty Segall.

Good Times

We enjoyed free Red Stripe, Jeremiah Weed, and Batter Blasters, pancakes out of a Cheez Wiz looking container. It was hot and sunny, so we ate in the shade of a portapotty. SXSW gets silly sometimes.

Too much Red Stripe?

We went our separate ways, me walking back to Congress to meet KD, eat, and see what the W Hotel was all about – it’s gorgeous but there was no way we were getting in to the party, so we enjoyed the most expensive cocktails of the week in the lobby.

The W Hotel

KD and I inside the Swank

We regrouped and moved over to the East Side – which has more and more venues popping up every year. We spent a lot of time in the ND Studios Windish parties, and they kept getting better.

Chain Gang of 74

and teach that lead singer how to dance a little less contrived. We also saw French Horn Rebellion and Miami Horror but my camera was too blurry and I was just a dancing fool.

We ran back to 6th to end the night at the world’s worst venue, since it isn’t a venue, Friends. But we did get to see Data Rock so it’s all good. I wasn’t in the mood for all the drunkies going nutters but thankfully the music was good and we all just enjoyed the show. What a night!

Data Rock and someone's insane tattoos

BEST OF TIMES: All the boogie dancing.

WORST OF TIMES: Sticky feet covered in everyone’s drinks at Data Rock.

Tweet(s) from that day:

Beer, bbq, bball. It’s all about balance. See you soon music #sxsw

Comments: The bigger SXSW Interactive gets, the more I want to spend longer in Austin. When KD started taking me out, it’d be us 5 chicks on a Tuesday seeing a good band, drinking free drinks, and no one else was there. There more I visit with locals that have been going hard the whole week, the more tired they are on Friday, looking forward to wrapping things up on Saturday. That makes me want to be there all week! 4 days doesn’t seem like enough.

PS – as always you can click on pictures to enlarge.

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Wandering into downtown Austin was a blast Thursday morning. My VIP accommodations provide me a bus stop that takes me right into the heart of the event. I hadn’t been down there during the day yet. It was also St. Patrick’s which is some fun and some extra pain – I feel like the holiday crowd (local…) gets more crazy (wasted…) than the music crowd.

I wandered into the NPR showcase at the Parish and heard Colin Stetson – holy continuous breathing - and tUnE yArDs. It was two completely different things and two things I might not normally have seen, and I enjoyed it. I got a free tote and beers too! I was able to be a bit more objective when I’m alone just thinking about what I think about the music and not when I’m wondering if everyone else is having fun etc.

I wandered around the Paste, Brooklyn Vegan, and insound parties with JC and friends. I have no idea who I saw other than the last band at insound at Club Deville - Pains of Being Pure at Heart.

Rural Alberta Advantage

Pains of Being Pure at Heart

After a delicious lunch at Brick Oven, KD and I checked out Mohawk and then the big party at Stubbs. Noah and the Whale and Portugal the Man were not grabbing my attention enough to make me stay all night to see TV on the Radio.

Portugal the Man at Stubbs

I actually am not a big fan of a big venue. No one at Stubbs was paying freaking attention. I get that everyone talks and visits, so do I. But it got really annoying that NO ONE was listening. I am not 21 and going to stand in the front with shrieking girls, but I did go to see MUSIC.

So we left and checked out Kids of 88 at a venue that I’m going to remember as #Tigerblood, which was great after a small sound snafu. Wish they’d had more time. Like all night.

Kids of 88

http://www.youtube.com/watch?v=XP6O5_iTCe8

From there we rode the high of loud fun music and followed a friend to the Lose Control party, which was funny mostly due to its location (Vice) and the fact that half the crowd was there looking for something completely different. It was fun to end the night with a big dance party!

Something Mustard

BEST OF TIMES: A day in the sun with JC and friends at Deville, and Kids of 88.

WORST OF TIMES: Not keeping track of what I saw.

Tweet(s) from that day:

Comments: I really chickened out this year about Tweeting and live blogging everything I was doing, because:

• I didn’t want to be that guy.
• Everyone else was doing it.
• Most of the people that care that I’m at SXSW are standing right next to me.
• My hands were frequently too full of beer.
• Needed my phone battery to check basketball scores.

PS – as always you can click on pictures to enlarge.

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Nothing is better than getting picked up from the airport and heading straight to a show. I arrived Wednesday and did just that. I also love how easy the Austin airport is, and how music greets you as soon as you arrive in the city.

We met up with some of KDs coolest, smartest, most music savvy friends and saw The Friendly Fires and Foster the People, both some big buzz bands this year. They were great! The party was hosted by (aka there was free) Sailor Jerry’s at Shangri la, it was my first time at the venue.

The Shangri La venue

Mount Kimbie came on before Theophilus London but it was just too odd listening to dubstep/techno/band that early in the day (would have prolly been a blast later at night) and we moved on.

The thing for me has always been happily following the crowd and checking out new acts. I saw a little bit of music that I wasn’t all that interested in, but at least now I know! I also know my taste is hardly anyone else’s – and that other people are way better at the observing/comparing method of explaining music. I’d really rather name the bands and let you look them up and decide for yourself.

The band Bikini at the ND Studios party was great, if there was a mute button for the lead singer. We all agreed. Someone should call him and let him know. Gently of course.

After grabbing some delicious Tex Mex – food and a minute to rehab is so important - we went back out and picked up our wristbands. I love how that gets easier every year, the official arm of SXSW does a great job getting everyone organized and on top of things for that one part of the experience.

Wristband Pick Up Took 5 Minutes

We then saw an official showcase of bands I happen to really like but not know anyone that also likes these bands: A Place to Bury Strangers and She Wants Revenge. The band Black Cherry opened. They sounded like they were still working out the kinks of who they are but had a great sound. I’m sure the lead singer is a distant cousin of Tricky. If we say it enough it’ll be true. I didn’t find the band Cruel Black Dove memorable. APTBS was loud. Hella loud. Ear bleeding wish I had ear plugs loud. But good. Seeing them that first night must have been key, as reviews that followed were not very friendly.

And this happened too.

I have to tell you that if nothing was stopping me I’d move in to a condo back in downtown Austin in 30 seconds. At least for a while. I can’t believe how much I love and have missed this city!

BEST OF TIMES: Didn’t wait in any lines.

WORST OF TIMES: Trying to decide how to move back to Austin.

Tweet(s) from that day:

Hello Austin, hello Spring Break 2011! #sxsw http://twitpic.com/4a5ro7

Comment: Yes, the guy’s shirt says “Cocaine”. I think the bottom of it said “And hos”, too. Rock star.

Austin is such a beautiful and amazing city. The weather is great. Downtown is something else with so many people, and SXSW seems to have really expanded and managed that expansion well.

LC is keeping a journal for us this year, and JC’s pictures are coming out so much better than mine that I’m going to hold out on telling you all about my days until I can cheat and steal their info and pictures.

#140

Five Things I’ve Already Packed:

1. Sparks koozie.
2. Swag fillable purse, with sunglasses and earplugs already inside.
3. Summer clothes! Sundresses.
4. Electronic everything chargers. 
5. Emergen-C. My hangover cure. 

As I prepare for another annual trip to Austin for my favorite week of the year, I am getting a little nervous about SXSW. When I first went with KD and LC, I thought I was getting in a secret club. The emails that went around had a small number of names at the top. You didn’t forward to someone who wasn’t deserving. I had to pass a test (kidding). There were free parties for people who loved music and SXSW but were in the cool kids club that weren’t going to pay for it.

Today, as I look through the 20 people I’m following on Twitter that have tags like ‘freesxswparties’ and ‘sxswforfree’ I’m seeing they have thousands of followers. There aren’t that many parties. Or venues that fit that many people. At least not that I know of. Last year there were parties we couldn’t get into, we’d just sigh and move on. We’d show up earlier and earlier to ensure we got in to see who we wanted. And there weren’t that many Twitter/facebook invites.

This year everything is on facebook. There are a dozen blogs and sites with links to the rsvps we used to have to hunt down. Anyone can see it. Should I be nervous? I am. I haven’t even booked my flight because I’m thinking about going early for the interactive parties I usually miss just to make sure that I can get in and around.

Put these on the front…

We’d have a niiice ride to Pasedena. Like this blog, I see orange, I think Texas.

We looked far and wide and realized that although we weren’t sure what we wanted, we weren’t finding it. Thus began our attempt to find what was missing by trying new cities. We drove around Seattle occasionally but didn’t really think it was for us either. The first time we were in San Diego we browsed the internet and learned that living in the greatest place on earth comes at a premium. So in Park City the idea came to us to find a house there to settle in and continue to live the beach lifestyle that we love by renting. I’m a big fan of this one. MK might have forgotten it.

Lately MK’s gotten the idea in his head that we need to buy something in San Diego. I’m not sure what this is all about. But after the time that has passed and the price difference from what we saw in Austin and what that computes to here – I’m so over it. For a ton more money, we’re reduced to condos and forclosure houses. Miserable ones. It stopped being fun when the questions now are like “Where would we take the laundry?” and “Think duct tape could fix that?”.

It’s not exactly like we think we deserve a house like this (no, really – click the link and look at that place) but something liveable would be nice. I hope MK gets over this silly idea instead of putting us in the wrong place!